Media release
Date: 13 June 2008
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NOTE: Embargoed until 1pm EST 15 June pending an announcement at the Australian Tourism Exchange in Perth on 15 June at 10.10 am WST.
Attention: News editors, Chiefs of staff, environment reporters
“It’s great to see that all the hard work over the last 12 months or so has paid off for the benefit of everyone in the Australian Alps Region”. This was the reaction of Peter Jacobs to the announcement that the Australian Alps Region has been recognised as a National Landscape and will be marketed to potential tourists from overseas as a unique Australian destination.


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